Within the late summer time, we got the keys to Audi’s second all-electric automobile, the E-Tron Sportback, and whereas there may be much to admire, it has taken us a bit longer than normal to broadcast. Why? Nicely, there has all the time gave the impression to be extra reasonably priced, and in flip extra accessible, electrical vehicles to speak about to the general public, together with the VW ID.4VW ID.3Honda eTesla Model Y, and most lately the Mazda MX-30.

Slowly however certainly, automobile firms are providing more and more cost-competitive automobiles, however Audi is going in opposition to that grain by providing an much more costly EV on the second time of asking. We perceive that Audi is a luxurious carmaker, however we really feel compelled to ask, does this technique stack up? Or may this short-sightedness doubtlessly value them in the long term? Let’s take a better look.

[This is an ongoing collaboration between Fully Charged and Electrek]

Actually, with regards to aesthetics, the Sportback is what we’d anticipate from Audi, and there are few individuals who would deny that this can be a handsome car, particularly with its sporty, sloping roof line. As a premium carmaker, the match and end of this E-Tron is top quality. The options that stood out for us on the Sportback included its matrix-LED headlights, its capacious storage together with a hid frunk, and the wing digital camera know-how. The digital camera know-how is an comprehensible step, however we weren’t utterly satisfied by the execution. The driving force’s aspect positioning of the display screen, particularly as compared with the Honda e, is a bit awkward. One other idiosyncrasy that may irk after some time is the positioning of the charging factors on the entrance wing of the automobile, which generally means you need to stretch the cable awkwardly to cost the automobile. 

On the statistics that matter essentially the most to us, the Audi E-Tron Sportback has a 95kWh battery (86.5kWH usable) that provides an marketed vary of 241 miles, albeit the “real-world” vary on the EV-Database is 230 miles. This provides the automobile an effectivity of simply 375 Wh/mile. Moreover, the E-Tron can quick cost at 150kW. Whereas technically, this automobile competes with the unique Audi E-Tron SUV, the Jaguar I-PACE and the Mercedes EQC as effectively, we will’t assist examine it with the Tesla Mannequin X, which, whereas it’s a few thousand {dollars} extra, gives a “real-world” vary (in keeping with the EV-Database) of 292 miles, and an effectivity of 325 Wh/mile. So in a straight battle with the Tesla Mannequin X, even an ardent Audi fan would wrestle to justify spending an identical quantity to obtain much less effectivity and fewer vary in return. And naturally, these usually are not the one trade-offs when you think about Tesla’s whole providing.

So it’s massive, it’s grey, and it’s the elephant within the room — no, it’s not the Audi E-Tron Sportback pictured right here. It’s the easy query: When will legacy carmakers get severe about bringing electrical vehicles to the plenty? There’s actually no questioning the standard of this automobile, however at this worth level, what proportion of individuals will merely go for the Tesla Mannequin X with its larger effectivity, vary, and infrastructure? Tesla’s enterprise mannequin started as a fundraise of types. As such, the Mannequin S and Mannequin X had been logical opening gambits, main in flip to the Mannequin 3 and Mannequin Y, and now by mooting the Mannequin 2, its path of journey (so far as value is worried) is down. By constructing a enterprise mannequin on massive, costly vehicles, have manufacturers like Audi, actually, constructed a giant, costly drawback? Or will its buyer base largely stay loyal and purchase in, in massive volumes?

FTC: We use revenue incomes auto affiliate hyperlinks. More.


Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast.