Dish purchased Ting Cell from Tucows in August, and this week Dish named Robert Currie to guide the model.
Currie comes from Canada-based Telus Communications, the place he led two of its cell manufacturers: Koodo Cell and Public Cell. Currie will function senior vice chairman of Ting Cell the place he’ll lead the Ting Cell enterprise, and he may also work on Dish’s general MVNO platform technique and operations.
Currie will report back to John Swieringa, Dish COO and group president of retail wi-fi. Dish now has two cell digital community operators (MVNOs): Ting, which supplies postpaid wi-fi; and Enhance Cell, a pay as you go service.
Ting has caused 271,000 new subscribers to Dish, and Enhance Cell has caused 9 million subscribers. Each manufacturers will trip on T-Cell’s community as a part of a seven-year MVNO settlement between T-Cell and Dish, because the latter works to construct out its personal greenfield 5G wi-fi community to turn into a fourth nationwide facilities-based competitor.
When Dish bought Ting, it indicated that it was particularly thinking about Ting’s back-office capabilities, together with billing, activation, provisioning and advertising. Dish stated it might use these identical back-office capabilities for Enhance.
New pricing scheme at Ting
Dish additionally added introduced new pricing tiers for Ting, providing limitless speak and textual content, beginning at $10 per 30 days and limitless speak, textual content and knowledge beginning at $45 per 30 days.
Ting beforehand supplied its companies in a “pay-as-you-go” postpaid scheme. According to Best MVNO, Ting offered its service within the type of “utilization buckets,” with the month-to-month price relying on what number of minutes, textual content messages, or MB of knowledge a buyer used throughout a billing cycle. “However with the plan updates introduced in the present day, Ting will function in a approach that’s extra in-line with conventional carriers,” stated Finest MVNO.
“Shifting from pay-as-you-go charges to those plans represents a contemporary new strategy for Ting Cell and permits prospects to decide on plans that meet their particular knowledge wants,” stated Dish’s Swieringa, in a press release.
Wave7 Analysis Principal Jeff Moore famous that Dish purchased Ting principally for its back-office software program. “There must be one thing about their back-office techniques, definitely there’s nothing else about Ting. It doesn’t have great promoting or subscribers that may make them tremendous enticing for Dish.”
However Moore stated it appears optimistic that Dish is marching forward with its wi-fi ambitions, hiring an government to guide Ting and to assist with Dish’s general MVNO technique.