Name this irony at its most interesting: Elon Musk and Tesla have a nasty – if even existent – relationship with the press. Tesla Battery Day didn’t have the presence of any media member to ask questions on what was revealed there. But, Musk didn’t really feel embarrassed to say “the press protection of this occasion was unhappy” to Kara Swisher.

She managed to file a podcast with him, which is kind of an accomplishment. Her new podcast with The New York Instances is known as Sway, and it has the aim of interviewing highly effective and influential individuals. Musk’s remarks on the Tesla Battery Day protection occurred proper in the beginning of that podcast episode.

2020 Tesla Shareholder Meeting and Battery day

It isn’t clear how the dialog began or when it bought to the occasion. The truth is, it gave the impression to be about manufacturing and the way “the common individual” and “sensible individuals on Wall Avenue” should not have “the faintest clue” on how advanced it’s. The reference to Wall Avenue should be about how Tesla Battery Day backfired, even when Tesla shares are presently recovering.

That was when Musk referred to the press protection. He additionally mentioned it was “a tragic reflection of their understanding,” implying the press didn’t get it. Contemplating he additionally mentioned Bill Gates does not “have a clue” on electric trucks, it comes as no shock that he thinks the press or Wall Avenue analysts lacks the intelligence to understand what he’s speaking about.

2020 Tesla Shareholder Meeting and Battery Day

Sadly, Swisher appeared to verify a part of the media didn’t perceive the occasion when she prompt Tesla Battery Day had “no battery.” It did, and a couple of. Musk presented the 4680 cells – even when they aren’t available – and revealed the $25,000 Tesla car would have LFP (lithium iron phosphate) batteries. Musk additionally mentioned prototypes are working with 4680 cells since Could 2020 – we still did not have a date for when it started

At this level, the Tesla CEO revealed some frustration with the speak. He requested her: “Why are we having this — what’s the level of this podcast?” She requested him about the place he wished to get with batteries, and he repeated the previous speech that we have to produce “a very virtually unimaginably huge variety of cells” as a result of “sustainable vitality is primarily photo voltaic and wind.”

Tesla Solar Panels

The dialog then moved into sustainability, politics, and different topics. Nonetheless, the central irony right here is how Musk anticipated to have a distinct final result if Tesla is unwilling to speak to the press. It’s like denying a cook dinner all of the components he wants and complaining in regards to the high quality of the meals.

Both he and his firm belief the press – or at the very least a part of it – and grant it the means for complete protection, or they do not and maintain no expectations about its work. Because the latter appears to be the case right here, no matter comes from the media needs to be neither unhappy nor lucky. Tesla and Musk ought to see it as one thing as irrelevant because the questions the corporate refuses to reply.

Some reporters determined to touch upon Musk’s remarks, resembling Dana Hull.


Hull additionally mentioned Wall Avenue’s first response to the occasion.


No matter what journalists imagine or need, they aren’t doing their jobs if they don’t ask the mandatory questions. Being tender on individuals and corporations they admire and harsh on those they do not makes them a part of PR groups, not journalism firms. As any person put it (not George Orwell, apparently), “information is what somebody doesn’t need you to print. All the remaining is promoting.”

Lora Kolodny used sarcasm to indicate how that works within the tweet under.


If Tesla Battery Day didn’t get the press protection Musk anticipated, why did not he and his firm present a Q&A bit with journalists they respect and imagine are clever sufficient to grasp the message? Why did not they attempt to “clarify it for them,” as Swisher prompt? What just isn’t productive is stating that, “as regular, we nonetheless do not get it,” because the podcast presenter summed up the state of affairs – nor getting pissed off if some actually do not.

Supply: Sway