Elon Musk is pissed off by media protection of Tesla Battery Day, calling it “unhappy” and expressing his perception that there’s a an absence of appreciation for manufacturing.

In an interview that seems to have been edited on Kara Swisher’s podcast, Tesla CEO Elon Musk complained concerning the media protection of last week’s event:

The press protection of this occasion was unhappy. Many of the press protection was a tragic reflection of their understanding, actually.

Nonetheless, Musk claims that he additionally didn’t attempt to “persuade those who a lot”:

I wasn’t making an attempt to persuade those who a lot — the outcomes will communicate for themselves.

Musk then went on a rant about how folks don’t admire manufacturing sufficient:

That is one thing that the typical individual has no concept about in anyway. Good folks on Wall Avenue typically haven’t the faintest clue about manufacturing and the way tough it’s. They suppose that after you have provide you with a prototype, that’s the onerous half and every part else is trivial copying after that. It’s not. It’s maybe 1% of the issue. Giant-scale manufacturing, particularly of a brand new know-how, it’s one thing between 1,000 and 10,000% more durable than the prototype.

Over the previous couple of years, Musk has developed an admiration for good manufacturing and he has been making an attempt to speak it steadily. He has mentioned on a number of events that he desires Tesla to develop into a producing firm at its core, and he has inspired sensible folks to enter manufacturing.

Electrek’s Take

I’m not certain what he was anticipating. I actually appreciated and appreciated the occasion, very similar to I appreciated the Autonomy Day occasion, however these occasions are clearly meant for Tesla buyers and lovers.

These Tesla occasions go deep into the weeds.

I used to be extraordinarily optimistic concerning the occasion, however I’m an EV nerd:

90% of the occasion wasn’t about issues that folks wanted to to know on the client degree, which is what the mainstream media could be in search of.

I wouldn’t even have anticipated a lot mainstream protection for this occasion, however that is the type of factor that business publications love.

To be trustworthy, I’m unsure what he’s complaining about. Nearly 3 million folks watched the presentation on YouTube.

That’s 3 million folks watching a presentation about how Tesla is making batteries. That’s unimaginable.

It’s not a brand new automobile or product unveiling. It’s nearly one element inside a product (certain, an essential element) but it surely’s nonetheless a element for the typical client.

Who cares what the media or Wall Avenue are saying? You managed to pique the curiosity of three million folks with battery manufacturing. That’s an enormous win in my e book.

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