As if attempting to say dominance in a prison-yard hierarchy, electric-truck makers are lining as much as tackle the most important title within the enterprise.

Repeating a stunt staged by Tesla with the Cybertruck, Lordstown Motors on Wednesday launched a video exhibiting its Endurance electrical pickup truck in a tug of conflict with a Ford F-150—not solely the bestselling pickup truck in the US, however the bestselling car, interval.

The Endurance received handily, simply pulling the F-150 because the gasoline pickup spun its wheels in futility.

Billed as a take a look at of traction, the tug of conflict was staged on moist grass, with traction management turned off in each automobiles, based on Lordstown.

A 2019 Ford F-150 Lariat EcoBoost was used, with the truck in four-wheel drive and low vary chosen, based on Lordstown. Nevertheless, the corporate did not specify whether or not it had the 325-horsepower 2.7-liter twin-turbocharged V-6 that was normal on the Lariat trim stage for 2019, or the optionally available 375-hp 3.5-liter twin-turbo V-6, which each get EcoBoost branding.

The Endurance is powered by 4 in-wheel hub motors, producing a mixed 600 horsepower, Lordstown beforehand stated, promising that they may also assist allow the off-road capability many pickup consumers anticipate.

Lordstown Endurance

Lordstown Endurance

The motors had been designed by Slovenian firm Elaphe, however will probably be built under license by Lordstown on the identical Ohio manufacturing facility complicated because the Endurance.

The motors look a bit like old school drum brakes—to simply bolt to current suspension methods. Transferring the motors out to the hubs doubtlessly supplies additional house inside a car’s footprint, however may additionally enhance unsprung weight, affecting journey high quality and dealing with.

Trip and dealing with will not be main issues for the Endurance, which is aimed toward fleet consumers, however in-wheel hub motors additionally appear extra uncovered to break within the rough-and-tumble environments the truck is designed for.

For the battery pack, Lordstown plans to make use of cylindrical 2170-format cells, with sufficient capability for a 250-mile vary. The Endurance’s body-on-frame platform may additionally support an SUV, Lordstown CEO Steve Burns beforehand advised Inexperienced Automobile Studies.

In the meantime, Ford CEO Jim Farley not too long ago stated that the automaker’s upcoming F-150 Electric could be “a workhorse, not a showhorse,” indicating it could compete with the Endurance for fleet consumers.

When that mannequin debuts, maybe a rematch will probably be so as?