Ford China formally launched the highly-anticipated Mustang Mach-E on the Beijing Motor Present earlier this week. Ford’s stand at Auto China contains a showcase for the model’s refreshed picture and introduces its “Pioneering Innovation” model spirit to assist fulfill its “Better of Ford, Better of China” dedication.
Whereas the Mustang Mach-E will face nonetheless competitors in China from Tesla, NIO, Xpeng, Volkswagen, Lynk & Co in addition to others, Ford China’s staff is assured the Mustang Mach-E stacks up effectively towards any competitor.
“Each Mustang displays the evolution of Ford’s revolutionary spirit and Mustang Mach-E might be a darkish horse in China’s high-end all-electric car market,” stated Anning Chen, president and CEO, Ford Larger China. “Mustang Mach-E embodies Ford’s pioneering innovation model spirit and represents a breakthrough for Mustang as a world icon in an electrified future.”
With the Mustang Mach-E debut, Ford kicks off its model revitalization in China with the introduction of its “Pioneering Innovation” model spirit, emphasizing a customer-centric enterprise mannequin that’s constructed round efficiency, expertise, design, and world-class buyer expertise.
Nonetheless, the query stays: How effectively will the Mach-E compete within the crowded compact crossover class in China? Ford China’s COO of its BEV Division, Izzy Zhu believes the Mach-E is a compelling providing, one which Chinese language consumers will gravitate to. InsideEVs had the chance to talk with Zhu forward of Auto China to debate the Mach-E’s introduction and the attainable influence it is going to have on Ford as a model in China.
Izzy Zhu, COO Ford China’s BEV division subsequent to the Mustang Mach-E at Beijing Motor Present
Zhu, having lately joined Ford China after leaving his put up as VP of Consumer Growth at NIO, defined that he understands the market and competitors very effectively, but additionally is aware of the Mustang Mach-E is a particular car. Zhu went on to say that he believes Chinese language consumers have been ready for an electrical car that has an iconic historical past, innovative expertise, lengthy driving vary, very good driving dynamics & distinctive efficiency. The Mustang Mach-E is the one automobile that checks all of these containers.
China is probably the most energetic “sizzling spot” for brand new power automobiles on this planet, and Ford’s world electrification technique as effectively. The Mustang has all the time been probably the most well-liked sports activities coupes in China, significantly among the many youthful era. I actually imagine the Mustang Mach-E is completely the ONE they’re anticipating; an all-electric SUV with actual thrilling driving efficiency. Izzy Zhu, COO BEV Division, Ford China
The Mustang Mach-E is about to launch within the US earlier than the top of 2020 after which be obtainable in Europe someday in early 2021. It will not be obtainable in China till about six months later within the second half of 2021. Pricing and trim ranges for the Chinese language market haven’t but been established. Nonetheless, we’re informed the Mach-E pricing might be “very aggressive” in comparison with the price of a Tesla Mannequin Y.
We’re glad to see Ford bringing the Mustang Mach-E to China. It is a sign that they imagine it may possibly compete wherever on this planet. What’s nonetheless unclear is whether or not the Mustang Mach-E’s offered in China might be imported from Ford’s Cuautitlán Izcalli, Mexico, manufacturing plant or constructed there. We’ll proceed to keep watch over this story relay the information as we be taught extra.