GM is getting severe about its new electrical autos coming to market within the new few years, and it will help them with a brand new EV group and instruments.

As we reported yesterday, GM announced an acceleration of its EV plans with 30 new EV models by 2025 on the Barclays automotive convention.

GM additionally introduced on the occasion that it’s placing collectively a brand new EV group, and it named Travis Hester as its chief EV officer.

Hester is a 25-year GM veteran with a mechanical engineering background.

Most lately, he was main buyer expertise at GM.

Right here’s the place his new function suits within the GM management and the brand new EV group throughout the firm:

As a part of his function, Hester is creating a brand new program referred to as Ultifi. He mentioned:

Whereas Ultium underpins our upcoming EV {hardware}, Ultifi underpins our buyer expertise dedication for these EVs. It’s a digital unification platform throughout your entire journey: Buy, Onboarding, and Possession.

  • Listed here are the important thing components of Ultifi:
    • We’ll simplify the procuring and buy expertise for EV consumers, with new ranges of transparency, pace, and comfort.
    • With our seller community, we are going to use EVs as a chance to dramatically enhance our business’s use of e-commerce and digital retail.
    • You’ll be able to see the early proof of this with HUMMER EV — clear and easy pricing, and a completely digital reservation system.
    • Whether or not prospects select to buy and purchase on-line, go to the showroom, or a mix of each, we’ll optimize these experiences.
    • We’ve additionally quickly enhanced current on-line instruments like SCD, with far more to come back in 2021.

It’s going to englobe your entire expertise and GM’s deployment of providers for its electrical automobile applications.

Electrek’s Take

Wanting beginning a brand-new firm for electrical autos, I feel that is the perfect transfer GM might have made.

They should have a gaggle that operates solely to advertise electrical autos throughout the firm with out having to fret about their legacy gas-powered enterprise.

Now, I perceive that they could nonetheless face some pushback, particularly on the dealership degree, however I additionally suppose that is undoubtedly a step in the proper path.

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