The John Cooper Works (JCW) title has all the time designated the very hottest and quickest MINI fashions, however it can apparently gain new meaning in the near future. In response to a latest report, the BMW-owned automaker is reportedly going to shift the main target of the JCW model extra in the direction of electrification.
It should nonetheless be a efficiency designation, however AutoExpress studies that not solely will JCW stand for electrification, however it can grow to be its personal sub-brand which will even have distinctive, devoted fashions. The supply quotes MINI boss, Bernd Körber, as saying
‘ The following part of our portfolio can be in regards to the subsequent technology of John Cooper Works. The notion, I might say, once you take a look at John Cooper Works, it’s not the notion of a full-blown sub-brand. Individuals fairly often understand it as our high mannequin or efficiency mannequin. What we wish to do is make John Cooper Works an actual electrical efficiency model. ‘
There apparently gained’t be any devoted JCW fashions earlier than 2024, however the plan is outwardly to make a three-door hatchback, a compact electrical crossover and a much bigger variant of Countryman. It’s not clear if these fashions shall be hybrids or absolutely electrical, however what they are going to be is reengineered variations of current MINI fashions.
At the moment, solely round 5 p.c of all MINIs offered are JCW fashions, and by making it a standalone sub-brand, the corporate intends to make it extra seen and engaging to consumers; the objective is to promote extra JCW-branded vehicles and firm execs consider that including electrification into the combo, together with its deal with efficiency, will assist with gross sales.