Kia plans to launch seven devoted electrical automobiles by 2027 as a part of a wide-ranging electrification and re-branding effort.

The seven new EVs had been teased final week as a part of a “model showcase” that additionally included a brand new emblem design, and the announcement that the Hyundai-owned firm will henceforth be recognized merely as “Kia,” quite than the earlier “Kia Motors Company.” The latter is supposed to spotlight Kia’s curiosity in companies past automotive manufacturing and gross sales, corresponding to mobility providers.

The brand new electrical fashions are a part of Plan S—the $25 billion electrification strategy Kia introduced final yr. On the time, Kia mentioned it might launch 11 EVs by 2025, possible together with fashions that share platforms with internal-combustion automobiles, corresponding to the present Kia Niro EV. Use of the phrase “devoted” within the newest announcement implies automobiles designed solely with electrical powertrains.

The primary of the seven devoted fashions will debut later this yr. It is anticipated to have a range of about 300 miles, with 20-minute DC quick charging, and what Kia calls a “crossover-inspired design,” possible based mostly on the Inspire by Kia concept that first appeared on the 2019 Geneva Motor Present.

Kia EV teaser

Kia EV teaser

Many of the seven new EVs—together with the primary mannequin—will use the modular E-GMP platform developed by mother or father Hyundai, and likewise slated to be used by the Genesis and Ioniq manufacturers.

Kia additionally talked about “Function-Constructed Autos”  or “PBVs” for company clients, based mostly on “skateboard” platforms that permit for various our bodies to be simply positioned over the identical fundamental chassis. This shall be completed by partnerships with startups Canoo and Arrival, Kia mentioned.

Each startups specialise in skateboard platforms. Canoo has unveiled an electrical van for retail clients, in addition to a supply van for fleets. Arrival plans to focus solely on business automobiles, together with supply vans and buses. Neither has delivered any buyer automobiles but.

Kia expects PBVs to incorporate each supply automobiles and fashions designed for car-sharing. The automaker expects demand for such automobiles to develop five-fold by 2030, because of predicted development in e-commerce and car-sharing providers.