T-Cellular launched its newest 5G smartphone plan Magenta MAX on Monday, and in the present day added new plan choices for patrons 55 years and older together with limitless premium knowledge and entry to 5G.
The brand new Magenta Max Limitless 55 plan prices $90 per 30 days for 2 traces with autopay for limitless speak, textual content, knowledge and entry to 5G at no additional value. T-Cellular mentioned the Max 55 knowledge plan comes with speeds that may’t be slowed primarily based on utilization. The MAX plan for patrons below the age of 55 begins at $85 for a single line.
T-Cellular’s common Magenta Limitless 55 prices $20 lower than the MAX 55 for 2 traces, at $35 every (or $70 per 30 days with autopay). Proper now, T-Cellular can also be providing two free smartphones through 24-month invoice credit.
The MAX plan for the 55-plus phase comes with 40GB of 4G LTE cell hotspot knowledge, in comparison with 3GB on its mid-tier Magenta Limitless 55 plan. There are added perks like free Netflix, fundamental for single traces and customary with as much as 4K Extremely HD streaming for patrons with two traces. 4K UHD streaming is also limitless on the MAX 55 tier.
It’s additionally planning to bump up the variety of traces prospects on 55+ plans can add to 4 traces, up from the 2 at the moment out there.
Taking purpose at rivals
T-Cellular set its sights on the 55-plus demographic in 2017 when it launched a focused discounted plan. Verizon adopted with a knowledge plan of its personal in 2018 for patrons 55 years and over who residing in Florida.
In Wednesday’s announcement, T-Cellular took purpose at rivals AT&T and Verizon, dinging the carriers for nonetheless limiting their 55-plus presents solely to prospects within the Sunshine State. T-Cellular’s Limitless 55 and Max 55 can be found to eligible prospects throughout the U.S.
AT&T and Verizon’s respective 55-plus plans in Florida value $80 per 30 days for 2 traces.
“Not everybody over 55 lives in Florida,” mentioned Matt Staneff, chief advertising and marketing officer at T-Cellular, in an announcement. “We’re giving our 55+ prospects throughout the nation what they need — newly redesigned limitless plans that meet their wants, designed and constructed with them in thoughts for the way they need to use their smartphones whereas saving cash.”
T-Cellular cited AARP knowledge that smartphone adoption among the many demographic elevated from 70% to 77% within the final two years, with child boomers rising quickest and spending 30% extra time on cell than the 12 months earlier than.
When T-Cellular debuted the MAX postpaid plan earlier this week, the main target was on what capability from its mid-band 2.5 GHz deployments for 5G can do for patrons.
Staneff told FierceWirelesss: “We’ve reached some extent within the deployment of our Extremely Capability the place we really feel snug with the ability to launch a plan like this and open it up for everyone. We’re capable of begin offering unbelievable worth again to customers” via the quantity of information they’ll get via the brand new charge plan.