A 12 months in the past, Tesla‘s place within the European all-electric automotive phase was fairly dominant, however since then issues have modified so much.
Based on business analyst Matthias Schmidt, Tesla now has a 13.5% market share in Western Europe, whereas in Q3 2019 it was 33.8%. That is an enormous change.
*Western Europe (18 markets): “EU Member States previous to the 2004 enlargement plus EFTA markets Norway, Switzerland and Iceland, plus UK.”
Different automotive teams extremely improved BEV gross sales this 12 months and, because it seems, three of them – the Volkswagen Group, Renault-Nissan-Mitsubishi Alliance and Hyundai Motor Group – offered extra all-electric automobiles than Tesla in Q3.
We’d add nevertheless that Tesla is a single model, whereas different automotive teams embrace a number of. OEMs have been additionally compelled to extend BEV gross sales (even at decrease margins) to satisfy CO2 emission necessities on one hand and expanded BEV gross sales on a brand new wave of incentives.
Anyway, utilizing the 12-month rolling gross sales as a metric, Tesla is at 97,600, a number of thousand behind each the Volkswagen Group and the Renault-Nissan-Mitsubishi Alliance.
With a powerful This fall, supported by MIC Mannequin 3 import from China, Tesla is predicted to enhance its place, perhaps even beat 110,000 in 2019, however in all probability won’t be able to promote extra BEVs in 2020 than another OEMs.
Through the first 9 months, BEV gross sales of the main teams have been:
- Volkswagen Group: 87,000
- Renault-Nissan-Mitsubishi Alliance: 83,000
- Tesla: 63,000 (down 12,000 year-over-year)
Tesla’s result’s partially associated to weakened demand for Mannequin S/Mannequin X, relying totally on a single mannequin (Mannequin 3) and all the issues with COVID-19 lockdown, which affected provides considerably.