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Posted on EVANNEX on February 06, 2021 by Denis Gurskiy

Over-the-air (OTA) software updates are fast-becoming an vital half of the automotive possession expertise. For years, Tesla has been implementing OTA software program updates starting from small bug fixes to greater enhancements enhancing car efficiency and vary. Can the Mustang Mach-E replicate Tesla’s strategy?

Above: Ford pits the Mustang Mach-E towards Tesla (Supply: Ford / Tesla)

Clearly, no different automaker has used OTA software program updates to the extent that Tesla has — however quickly we’ll see this much-appreciated function emerge from different automakers. One real-world instance is the all-electric Ford Mustang Mach-E which has OTA software program updates definitively deliberate in the course of the automaker’s upcoming rollout.

To that finish, the Mach-E has (certainly) lastly been launched, albeit in a somewhat small portions at this stage. Ford’s entry into the electrical automotive market ought to display (or disprove) how a Detroit automaker can tangle with Tesla. Certain, Ford has remained a behemoth within the auto world for over a century now, however they now want to compete with Tesla on their personal turf. 

The present shift within the automotive house is far greater than changing an inside combustion engine and gasoline with an electrical motor and battery pack. We’re seeing large adjustments in how we buy cars, the place we “refuel” them, and a better premium positioned on the tech and software program supplied in in the present day’s new automobiles.

After all, there is a rising must display a user-friendly UI and a better software experience. This can affect car-buying selections within the years to come back as screens transfer to dominate the dashboards of the longer term.

Tesla has set the usual for car software program at this level. The Silicon Valley automaker is regularly offering new software updates that repair not solely bugs, however provides nifty new options. You may not suppose that taking part in video video games, watching Netflix, and singing karaoke inside your automotive is important nevertheless it definitely provides Tesla some persona.

Above: A glance again at a number of the uncommon goodies delivered in a typical Tesla software program replace (YouTube: Tesla)

Tesla’s OTA software program updates have additionally resulted in tangible will increase to the general efficiency of its automobiles. One prime instance was pushed out to homeowners of the Efficiency Model S which allowed the automotive to decrease itself by way of its suspension and assume a “cheetah” stance. The decrease stance plus elevated energy allowed the Tesla to shave off 0.1 seconds from its 0-60 time.

In addition, Tesla has launched OTA software program updates, a number of instances, which have improved the vary of their automobiles. No matter how you’re feeling about snazzy leisure options delivered by way of Tesla’s software program updates, it’s onerous to argue towards efficiency and vary enhancements.

I say all of that is to hammer dwelling the purpose that OTA software program updates can be a vital software for automakers sooner or later. They should not solely be used for bug fixes. Each time there is a software program replace, it’s like Christmas morning for a Tesla proprietor. As such, it builds continued brand loyalty. Moreover, it acts as free promoting — spreading some novelty (and information) all through Tesla’s neighborhood of passionate homeowners.

In the meantime, no different automaker has (but) used OTA software program updates like Tesla has — however the brand new Mustang Mach-E would possibly strive its hand at offering extra attention-grabbing updates than what you would possibly count on from Detroit. Ford CEO Jim Farley answered my query relating to Ford’s technique with OTAs by way of Twitter, exhibiting assist for one thing extra substantial than simply bug fixes.


What precisely Ford would possibly deem to be “new options” stays to be seen however it’s reassuring to know that the Detroit automaker is trying to higher make the most of the software program expertise within the Mach-E. In spite of everything, this electrical Mustang SUV represents Ford’s subsequent wave of cars — and all of it begins with the corporate’s mission-critical, all-new electrical automotive. Props to the horse for galloping into the longer term.


An earlier model of this text appeared on EVBite. EVBite is an electrical car particular information web site devoted to retaining customers up-to-date on any developments within the ever-expanding EV panorama.